iPhone Color & Texture

Did you know color has an incredibly ability to evoke certain emotion / moods when viewed?

Advertising knows color well; everything from the logo, poster campaigns to the color on packaging uses specific colors to provoke certain moods from the consumers.

For example:

Red = The powerful and passionate enchantress

Ever notice the most popular fast food chains use a lot of red in their marketing & packaging?
Red = Makes you more likely to feel hungry. It is also a powerful color – it draws your eye immediately into looking at it. Yellow is also a bright powerful color and pairs well with red, which is why it is seen with red packaging. RED and YELLOW are an eye-catching superpower!

Blue = The Calming Color

Blues are often used in resorts, spas, and places meant for relaxation as it is a calming color. Notice how a lot of tropical advertisements use light blues, beige, whites, and various assortment of teals.

Green = The Power of Nature and Mother Earth

Green is mother nature’s power house. Anything to do with the environment, nature, gardening…. you better believe green will be used in some way or another. Naturally, Green is also a calming color and is used to replicate those gentle and care-free summer days in the country. It also is a refreshing color, used to replicate the refreshing power, smells, and tastes of clean nature.

There are tons of emotional connections to color, mood, and emotion.

Texture:

Texture is what something feels like. In photography, the goal of a photo that represents texture is to make the viewer understand what that surface / object actually feels like. We want our viewer’s to go “Oh that’s soft!” or “Oh that looks rough!”

Tip:
Find actual things that are really rough, smooth, silky, spikey, ect and directly photograph them.